The Brown Swiss Bulletin
The Brown Swiss Bulletin is the official publication of the Brown Swiss Cattle Breeders’ Association of the USA and has been published monthly since 1922. As of 2016, it has been published 11 times per year. Effective with the July/August 2018 issue, The Brown Swiss Bulletin is published by Dairy Agenda Today with 11 issues per year.
As a source of communication between the Association and the membership, The Bulletin features production, show and youth highlights, and keeps breeders informed of Association events. It is a key link in relaying information and updates from the national office and board of directors to the membership.
Office Connection
Written by the Executive Secretary/Office Staff, the Office Connection section informs the membership of recent board actions and encompasses the leadership stance on industry issues and the development of the breed and includes communication from the office.
Record News
Written by the office staff, Record News updates breeders on the breed’s Registration, Classification, Production and Performance records processing. It also provides record keeping suggestions to improve database function and enhance accuracy of pedigree information received by the breed.
Special Issues
January, May, September –
Performance Summary Lists
January - State Junior Bell Ringers,
Cow For All Seasons &
Total Performance Winners
February – All-American Nominations & Judging Contest
March – All-American Issue
April – National Junior Bell Ringers
May – National Convention Promotion
June - Production Issue, National Sale
July/August - Convention Awards
September - International, Pre-Expo issue
October - Fall Shows - Northwest, Northeast, & Eastern Nationals
November - International Show/World Dairy Expo Recap
December – Southeast & Southwest Nationals, Holiday/Calendar
Bulletin Advertising
The Bulletin provides an excellent advertising opportunity due to its large circulation. It is distributed to Brown Swiss breeders, A.I. companies; other cattle breed organizations, universities and industry representatives both in the United States and internationally.
Bulletin Subscriptions
Subscriptions to the Brown Swiss Bulletin are available annually or for a 3-year period. Subscriptions run on a calendar-year basis and renewals begin in January.
New Publisher for the Brown Swiss Bulletin
Dairy Agenda Today, U.S. Ayrshire Breeders Association, American Milking Shorthorn Society and Brown Swiss Cattle Breeders’ Association of the U.S.A. are excited to announce a collaborative agreement in which Dairy Agenda Today will become the new publisher of the Ayrshire Digest, Milking Shorthorn Journal, and Brown Swiss Bulletin.
This union will combine both print and digital media into an unmatched opportunity for breeders and allied industries to merchandise products and have their farm or brand name presented to the largest audience of potential buyers possible.
The Brown Swiss Bulletin will have 11 issues per year with the July/August 2018 issue the first to be published by Dairy Agenda Today. Ayrshire Digest and Milking Shorthorn Journal will combine into one magazine published 6 times per year with the September/October 2018 issue the first to be published by Dairy Agenda Today.
“Dairy Agenda Today is extremely excited to work with these 3 national breed associations and their publications,” states Dave Jons, Dairy Agenda Today General Manager. “The opportunity for breeders and allied industries to have their ads in both print and on our website offers them an unmatched level of exposure.”
Ayrshire Digest, Milking Shorthorn Journal and Brown Swiss Bulletin are the national breed magazines and owned by their respective breed associations. Dairy Agenda Today is a web-based media company averaging over 5,000 daily visits to its website and will celebrate its 10-year anniversary in March 2019.
For more detailed information click on the ‘Announcement Banners’ at the top left on the Dairy Agenda Today homepage.