Brown Swiss Bulletin

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The Brown Swiss Bulletin

The Brown Swiss Bulletin is the official publication of the Brown Swiss Cattle Breeders’ Association of the USA and has been published monthly since 1922.  As of 2016, it has been published 11 times per year.  Effective with the July/August 2018 issue, The Brown Swiss Bulletin has been published by Dairy Agenda Today with 11 issues per year.  Effective in 2023, the Brown Swiss Bulletin will be published 10 times per year (July/August and October/November will be combined).

As a source of communication between the Association and the membership, The Bulletin features production, show and youth highlights, and keeps breeders informed of Association events. It is a key link in relaying information and updates from the national office and board of directors to the membership.

Office Connection

Written by the Executive Secretary/Office Staff, the Office Connection section informs the membership of recent board actions and encompasses the leadership stance on industry issues and the development of the breed and includes communication from the office.

Special Issues

January - All-American Nominations & Judging Contest, Cow For All Seasons & Total Performance Winners, Performance Summary Lists

February - State Junior Bell Ringers

March - All-American Issue

April - National Junior Bell Ringers

May - National Convention Promotion, Performance Summary Lists

June - Production Issue, National Sale

July/August - National Convention & Awards

September - International, Pre-Expo issue, Performance Summary Lists

October/November - Fall Shows - Northeast & Eastern Nationals & International Show/World Dairy Expo Recap

December - Southeast & Southwest Nationals, Holiday/Calendar

Bulletin Advertising

The Bulletin provides an excellent advertising opportunity due to its large circulation. It is distributed to Brown Swiss breeders, A.I. companies; other cattle breed organizations, universities and industry representatives both in the United States and internationally.

Bulletin Subscriptions

Subscriptions to the Brown Swiss Bulletin are available annually or for a 3-year period. Subscriptions run on a calendar-year basis and renewals begin in January.

Bulletin Advertising

To Advertise in The Brown Swiss Bulletin, Contact a Dairy Agenda Today Sale Associate for more information:

Chad Griffith - Ohio

Mary Thomson - Missouri

Melissa Hart - Editor - Michigan

Breeder Advertising Rates:
Back Cover $660
Inside Cover $575
Full-Page Ad $535
Half-Page Ad $360
Quarter-Page Ad $225

Additional rate reductions after advertising in 5 issues within a 12-month period.

Note: All Full-Page Ads will be posted on Dairy Agenda Today website for 30 days.

Commercial Rates available upon request.

Ad Deadlines

January - June:  due 20th of previous month
July/August:  due July 15
September:  due August 18
October/November:  due October 15
December:  due November 20

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