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Thoughts From
The Secretary

As we reach the mid-point of the year, it's a good time to take inventory of your business. One of the things on the top of your list should be to get current on your Brown Swiss registrations. The market for registered Brown Swiss remains strong, and if your animals are not registered, you could miss the opportunity for extra income. Making sure your Brown Swiss are registered in a timely manner gives you a variety of options to increase your profit potential. 

Our marketing division, Brown Swiss Enterprises, receives requests daily from people interested in buying registered Brown Swiss. Most of these requests come from people who are already dairying with another breed of cattle. Those inquiring are willing to pay more for registered Brown Swiss knowing they will get more for their dollars with the permanent records on ancestry, genetics, and production that are listed on the performance pedigrees. Today's Brown Swiss buyer is a first-rate dairy-business professional. They know that keeping accurate records is an efficient use of their time. Registered Brown Swiss provides them with the accurate records they need in one convenient place.

If you have questions or need assistance with your registrations, contact us here at the national Brown Swiss Association; we are pleased to assist you. In some cases, we may be able to arrange for one of us to visit your dairy and help sort out the paperwork. At a minimum, we will be able to help walk you through the necessary steps to correctly fill out your registrations over the telephone at (608) 365-4474.

Make plans today to set aside a day this month to review your registration work and get caught up on all animals that aren't registered. Your national office is just a phone call away to assist you. A Brown Swiss registration paper is your insurance policy to future profitability.

 


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